Going online with
your business has several advantages. To start off, the Internet places a small
fledgling company in the same level playing field as a larger and more powerful
corporation. The distinctions of a larger office, more manpower and big capital
vanish when small and big businesses compete for customers online. Here, what
matters is who gets found and who does not. With search engines ruling the roost
and deciding who to promote and who to block, it is the job of a professional
online marketing company to advise the best possible way to ensure a good SERP.
There are many DC online
marketing companies, but this is what you can expect from some of the more
F or start-ups and old business houses alike, moving online requires a strong
online marketing strategy. At least in online marketing, innovative thinking
and the power of technology is what matters most and not budget. This is why
most businesses, irrespective of their buying power, employ an online marketing
company which can advise then on good techniques, such as the latest in SEO.
One of the biggest mistakes site owners make is assuming they donít need the
help of a marketing expert; establishing a solid marketing strategy couldnít be
more time-consuming or skill-sensitive. The major search engines such as
Google, Yahoo and Bing, for example, promote quality content, and the latest
updates from search engine giant Google has forced marketers to rethink their
strategies. Content is always a good way to ensure a higher page rank and SERP,
but with the recent Google Panda updates quality is what has been put in focus
over quantity. What it does is it gives more relevance to a page when a user
comes to it after a search. If you arenít specialized in SEO, you probably
wouldnít know about these changes.
Link building is yet another method that has been tried and tested over the
years and a good link builder is invaluable. However, the latest Google
algorithms discount links from pages with a high quantity of advertisements and/or
irrelevant content. As such, a good online marketing company would
not advise an aggressive approach but to focus more on quality. If the DC
online marketing firm you consulted doesnít use this approach to link building,
find a new one.
On-page SEO starts with the design of the website itself. Google's new algorithm
even considers the design of the website, which is why it is imperative that
your site design is clean and easy to navigate. Establishing a site that
pleases Google fully, isnít something that a non-expert is equipped to do.
Another important aspect of online marketing is social media marketing. Social
media is not just a marketing opportunity for businesses; it is an opportunity
to connect with their consumers, hear what they feel about their business,
listen to suggestions and even work on complaints. Social media is a vital cog
in the giant wheel of online marketing.
Keep these points
in mind when evaluating your current marketing plan and decide whether or not
itís time you consulted a professionalís help.